What is Aura Nails?
Aura Nails is a direct-to-consumer beauty brand that designs and sells reusable salon-quality press-on nails and related accessories via its e-commerce site (shopauranails.com).
What is Aura Nails’ website URL?
The brand’s primary website is https://shopauranails.com/.
What is Aura Nails’ stated business model and organization type?
Aura Nails is described as a private company operating a direct‑to‑consumer (DTC) e‑commerce business model.
What is Aura Nails’ stated industry and sector?
Aura Nails operates in the Beauty & Personal Care industry and is categorized in the DTC Beauty / E‑commerce sector.
How are Aura Nails’ products positioned/marketed?
The products are positioned as luxury or elevated, fashion-forward press-on nails that provide a salon-quality at-home manicure and act as a style statement or “Aura.”
Which product collections or themed lines does Aura Nails offer?
Collections and themed lines mentioned include Aura Core, Nyx, Coquette, Princess, Siren, and seasonal collections such as Fall 2025.
What merchandising cadence or product cycle guidance is noted for Aura Nails?
The brand is described as seasonal and trend‑driven with collections that align to fashion cycles and viral social trends, exemplified by seasonal collections (e.g., Fall 2025).
What social media accounts are listed for Aura Nails?
Listed social accounts include Instagram (@shopauranails), TikTok (@shopauranails), YouTube (@AuraNailsOfficial), and Facebook (profile.php?id=61581345256691).
What is the logo file URL provided for Aura Nails?
A listed logo URL is https://shopauranails.com/cdn/shop/files/Logo_Black.png?v=1760316446&width=3840.
Does the provided research list independent external coverage or citations found in the research?
Searches found no independent coverage, awards, partnerships, or academic mentions specifically referencing Aura Nails (shopauranails.com) outside its own site; the research summary reports zero total citations.
Does the provided research list key people or executives for Aura Nails?
No key people or executives are listed in the provided data.
What countries/regions does Aura Nails indicate it serves or ships to?
Regions and countries explicitly listed include Argentina, Australia, Brunei, Canada, Colombia, Hong Kong SAR, Israel, Japan, Malaysia, Mexico, New Zealand, Peru, Russia, Singapore, Thailand, and the United States; the site indicates both U.S. and international shipping options.
What customer segments / buyer ICPs does Aura Nails target?
Primary buyer ICPs include individual consumers in beauty & personal care (press‑on nails/cosmetics), specifically fashion‑forward, confidence‑focused women and at‑home DIY press‑on users who want salon finish and reusability.
What demographic age ranges are identified as target audiences?
Target age groups called out are primarily teens to young adults (approximately 16–34), with a secondary adult audience up to about 45 who value salon‑quality convenience.